Silkstone Capital

In an increasingly crowded marketplace, Living Designs named and crafted the visual brand for a hedge fund start-up run by an experienced team of senior investment managers with an excellent track record.

Challenge
The explosive growth of the hedge fund industry over the past few years has prompted many investment professionals to consider setting up their own hedge fund management firms.

Amid strong competition among hedge fund start-ups, Living Designs recently developed the name, brand identity and house style for a new London-based hedge fund.

Solution
Confident with our in-depth knowledge of the financial services sector, we began by reviewing the clients raison d'etre; their proposition, aspirations and goals.

Working closely with the client to gain this insight, we were able to develop a memorable name for the new venture; Silkstone. The name not only provides assurance to potential investors (stone: stability, solidity) but also depicts the company's in-depth analytical research-driven approach (silk: strength, fluidity).

From our research it was clear there was a need for an identity with a strong emphasis on experience combined with intelligence and professionalism. Our unique solution for the brand identity was an adaptation of an elegant typeface to create an exclusive luxury marque.

Benefit
By introducing a sophisticated colour palette and beautiful imagery we created a clear expression of the company’s approach. The visual brand was applied to fact sheets, on-screen and printed presentations and business stationary.

The complete name generation and branding programme was delivered in less than three weeks to enable the business to launch its new identity on day one of trading.