MAB Partners

Recently renamed MAB (Multi Asset Base) Partners is a successful independent fund distribution company that focus on alternative investments.

Challenge
MAB Partners needed a fresh identity to relaunch its name within its rather crowded marketplace. They needed to differentiate themselves and, with new improved marketing collateral, enable them to communicate more effectively with their clients.

Solution
Our starting point for this project was to visually represent the values identified during our discovery phase - namely that they are focussed, knowledgeable and different to your average alternative investment company.

Our approach was simple: be bold and challenge the ‘norm’.

We bought life to MAB Partners by establishing a fresh identity with a dynamic, powerful visual language to harness the funds value proposition.

Living Designs created a look and feel that represented MAB's involvement in a specific category of wealth and its exclusive relationship with its clients. The visual brand was further strengthened by a dynamic image and was applied to a range of materials from stationery, through to their website.