Bedrock

Established in 2004, Bedrock Asset Management is a wealth management company dedicated to managing assets of a select number of private individuals, family offices and entrepreneurs… And for those who aren’t familiar with the true definition of the word bedrock, it’s ‘the native consolidated rock underlying the earth's surface’.

Challenge
Wealth managers, Bedrock Asset Management, required a much needed rebrand to give their business an improved focus and professional appeal.

The company also needed a visual brand that would allow both their wealth and fund management businesses to have unique personalities, whilst sitting within the Bedrock family.

Solution
After a comprehensive workshop with the management team, a top tier identity was developed, based on sweeping natural rock steps – a metaphor which represented the depth and resource of the company, plus the precision and accuracy of their service.

Result
The new visual identity was successfully rolled out across a broad range of marketing tools, from portfolio statements and newsletters for the wealth management business, to presentations for their recently launched hedge funds.

Bedrock have continued to expand with offices in London and Geneva.