Advanced Plasma Power

Advanced Plasma Power (APP), a renewable energy company has devised Gasplasma technology, a new way to tackle climate change by reducing CO2 emissions and providing clean, affordable energy.

Challenge
APP needed to commercialise the Gasplasma process, having taken the concept and developed it into a fully engineered solution. To generate investor interest, they required a suite of marketing collateral. The question for us was: how do you market a complex process that only exists conceptually?

Solution
We provided APP with a technical solution leveraging our expertise in 3D animation to simulate the plant and the revolutionary Gasplasma process. The narrated walkthrough of the virtual factory told their unique story clearly identifying the benefits to the audience. The animated simulation of the process made promoting the technology far easier.

Result
APP is now in the process of raising awareness of the Gasplasma concept to a number of waste management companies and producers of commercial waste. In addition, it is participating in local authority tenders and anticipates closing its first deal on a commercial scale plant in the UK during the course of 2007. International development is also developing at a pace and there are active enquiries from all over Europe.

Stop press: Significant equity funding has recently been secured and APP has been independently valued at over £80 million.